Insta-Tokyo

Graphic of the Instagram icon.

On March 15th, the head of social media giant, Instagram announced that it would be implementing its first foreign-based development team in Tokyo, during the summer, to boost the platform’s services. 

The team will comprise of 10 members and will be under the supervision of Ian Spalter, head of the design division. As a subsidiary of Facebook, the platform has made it a priority to improve the quality of its services, according to head, Adam Mosseri. 

Mosseri was named the head of Instagram, shortly after its co-founders, Kevin Systrom and Mike Krieger, resigned in October of last year.

“Japan was a unique opportunity given how much growth we had here, given how important the market is for the business and given how unique Japan is, culturally, economically,” said Mosseri. 

According to Data Reportal, over 29 million of Instagram’s users, live in Japan; a 72 percent increase from its figure of 8.2 million from 2015. 

With Tokyo set to host the 2020 Olympics, the company hopes to optimize marketing surrounding the event by strategically exploiting the key features that are available such as IGTV, IG stories, in the hopes of enticing fans ahead of time.

“We think we can do work to help to make sure that the Olympics are a success, both by raising awareness around the Olympics, during the event but also creating a lot of excitement in the lead up to the summer of next year,” Mosseri said. 

Instagram hosted a seminar in Tokyo on March 14th with the Japan Hockey Association, in an effort to educate the members of the national field hockey team, in the art of effective platform engagement. 

Mosseri said that the company has plans to hold similar events in the months leading up to the Olympics.