Will Streaming Continue to Beat Cable?

This week, I opened my computer and directed my browser to Netflix to catch up on “Our Planet.” I was excited to watch the episode on jungles, but when I logged in, a notification box popped upon the screen.

It let me know that my standard plan, which includes two HD streams, will cost two more dollars come May, a nearly 20% price increase.

Fine.

But then I thought that if Netflix is more expensive and Hulu decides to raise its prices, and that I also have to add HBO to my Hulu subscription, and I can only watch The Marvelous Mrs. Maisel on Amazon Prime, then is streaming really cheaper than cable?

According to Fortune, the average cable bill in 2018 cost $107. The total cost of stream subscriptions that include Netflix, Hulu, HBO, and Amazon Video is close to $50. While this is less than half of a traditional cable bill, it doesn’t cover as much content or channels that the cable does. However, the two can quickly catch up to each other.

Nothing frustrates me more than having to wait until the next day to watch an episode of The Bachelor. I don’t have cable, so I watch it on Hulu. The episode, however doesn’t make it to Hulu until 5 am the morning after it airs. With ABC, the channel that hosts The Bachelor, there is no option to subscribe without having a cable subscription.

Since its launch in 2010, Netflix has increased its prices for the standard plan five times and by a total of five dollars, adding a premium plan along the way that costs double the price of the original $7.99 plan and is still just less than double the company’s most basic plan.

If prices keep rising the way they are for streaming companies, cable companies might have a chance at survival.